Success for 99 Cents

How do you sell things in a time when the economy is down and people just don't want to    31   ? Try the 99 cent approach.

 

Steve Jobs, former    32    of Apple Computers, tried it and    33    saved the music industry. He    34    a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.

 

In. the 1960s，Dave Gold    35    a store that sold alcoholic drinks in southern California. He sold wine in three    36    categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started    37    99 cent stores across the US. Today the company is    38    almost 500 million dollars and has 280 shops.

 

Why does a 99 cent price tag( 標簽)make so much success? Researchers have found out that the price ending with .99 shows a    39    price for consumers. It looks less and consumers    40    feel that they can get something back.

31.        32.        33.        34.        35.        

36.        37.        38.        39.        40.        

A. owned

B. market

C. set

D. worth

E. finally

F. several

G. buy

H. usually

I. boss

J. sell

K. lower

L price 

16. Paragraph①（    ）

• A、Help people in need
  
  

• B、Have a healthy lifestyle
  
  

• C、Do something creative
  
  

• D、 Better your social relationships
  
  

• E、Be thankful for what you have
  
  

• F、Learn to understand and forgive
  
  

13. Fawkner's business ran into trouble because

• A、 it was taken over by her husband
  
  

• B、 she had a serious mental problem
  
  

• C、 it was hit by the financial crisis
  
  

• D、 she started a-mental health program